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Subscriber Profile / Demographics
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| Demographics |
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Audience
Direct Mail
Email |
700,000
1,050,000 |
| Gender |
Male
Female |
78%
22% |
| Age |
| 49 (average) |
| Household Income |
| $306,000 (average) |
| Net Worth |
| $896,000 (average) |
| Education |
82% have attended college or hold degrees
15% hold a masters degree or higher |
| Occupation |
17% have their own business
78% are currently employed
- 72% of those are in top or middle management
- 21% make decisions regarding where corporate meetings/retreats are held
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| Home Ownership |
82% own their principal residence
- average market value: $471,000
18% own a second home or condo
- average market value: $377,000
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| Investments |
65% invest in stocks
70% invest in funds
32% invest in bonds
12% invest in CDs
Average securities tramsactions per year: 11
Average sum of investments owned: $ 625,000
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| Vehicles Owned |
Average amount spent on most recent vehicle purchase: $29,000
Type of vehicle most recently purchased:
SUV- 32%
Luxury (i.e. BMW)- 14%
Midsize- 29%
Minivan- 7%
Sports car- 4%
Truck- 6%
Other- 8%
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